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SCHOOL OF COMMUNICATION & MULTIMEDIA STUDIES

The School of Communication and Multimedia Studies (SCMS) is a vibrant hub within the Dorothy F. Schmidt College of Arts and Letters. With an internationally known and award-winning faculty, the School provides opportunities for study for those interested in a wide array of human communicative activities, ranging from face-to-face human interactions to mediated communication to computer animation.

The School of Communication and Multimedia Studies offers two distinct yet aligned baccalaureate degree programs with over 1,200 majors, a Masters of Arts in Communication Studies, and a Masters of Fine Arts in Media, Technology, and Entertainment. The larger of the two B.A. degrees, with over 800 majors, is Communication Studies. The Multimedia Studies degree program allows students to concentrate either in Film, Video, and New Media or in Multimedia Journalism. Undergraduate coursework maybe divided between FAU's main campus in Boca Raton and our Davie campus; the M.A. program is located primarily on the Boca Raton campus, and the M.F.A.program is housed on the Davie campus.

In addition to their coursework, students in the SCMS become involved with many aspects of co-curricular life at FAU. From public debates and Speakers' Corner events, to film festivals and exhibitions, to student clubs such as the Film Clubs and Zeta Iota (the FAU chapter of the national communication honorary society Lambda Pi Eta), to digital media initatives such as Wavelengths and South Florida Journal, to cooperation in student run media such as The University Press, OWL Radio, or OWL TV, SCMS students have myriad opportunities to apply skills learned in the classroom in their engagement in campus and community life. Many of these co-curricular activities fall under the umbrella of the SCMS's commitment to the American Democracy Project, a national initiative promoted by the American Association of State Colleges and Universities in cooperation with The New York Times that is dedicated to the reinvigoration of citizenship and civic engagement among students in public colleges and universities. The SCMS takes the mission of the American Democracy Project to heart, and much of our curriculum explores the inter-relationships among human communication activities and public life. The Communication Studies B.A. is built around issues of communication and civic life.

The SCMS enjoys a unique cooperative, public-private alliance with The Living Rooms Theaters, a four-theater complex located with the School in FAU's new Culture and Society Building. Commercials theaters by night, the Living Room Theaters serve as important teaching spaces during the day for our film classes. The cooperative relationship affords our film students opportunities to study the film business from multiple perspectives.

As a graduate from the School of Communication and Multimedia Studies, you would have many career options. Most of our graduates move directly into the job market, but many others go on to graduate school, law school, or other professional advanced degree programs. The opportunities for SCMS graduates to take theoretical, analytic, and critical perspectives and combine them with performance and production skills opens many career doors. And this is not surprising. A poll of 330 industry leaders conducted by the University of Phoenix revealed that 96% of executives ranked communication and interpersonal skills as the most valuable traits for employees, and the American Association of Colleges and Universities conducted a poll of major U.S. employers that showed that employers want colleges and universities to increase their focus on written and oral communication,critical thinking and analytical reasoning, and concepts and developments in technology, including of course communication technologies. Graduates from the School of Communication and Multimedia Studies fit this profile of what employers increasingly seek.

As you look around our website and investigate our programs, we invite you to envision yourself as either an undergraduate major pursuing the rich array of curricular and co-curricular offerings available to you or as a graduate student specializing in either Communication Studies or Media, Technology, and Entertainment. In the School of Communication and Multimedia Studies, we enrich lives as well as careers.

Sincerely,
Carol Bishop Mills, Ph.D.
Professor and Director of the School

FEATURE STORY


FAU PolCom Lab Provides Insights into making Democracy work

Student with Drone

by Gwyn Diaz and Ted Gutsche

Politics have become increasingly divisive, and that makes many people afraid to talk about them. But, for researchers in SCMS and Political Science at FAU, understanding how people think about politics and what factors influence political decisions is more important now than ever.  

Since opening in Spring 2023, the new FAU Political Communication and Public Opinion (PolCom) Lab has captured public opinion on Florida and international politics, with its polls and findings appearing in leading U.S. and international news outlets, including The Washington Post, Newsweek, Politico, The Guardian, USA Today and Forbes Mexico.

“It is so very important to capture and share public sentiments on current politics and social issues of today,” said Dr. Carol Mills, SCMS Director and Co-Director of the PolCom Lab. “This opportunity for students and faculty to capture data, analyze it, and communicate it in meaningful ways provides all of us a leg-up on creating and exploring immersive educational experiences that benefit the public.”

The PolCom Lab collaborates with Mainstreet Research, a Canadian polling firm that is expanding into the U.S. Previous polls have focused on Florida state politics and issues, as well as national politics, including the 2024 U.S. Presidential campaign. A poll released on the 2024 United Nation’s International Day of Happiness focused on the happiness of voters across the U.S., highlighting the challenges of engaging with youth with positive outlooks on the future.

“Intersections between happiness and politics is another interesting aspect of that initiative in that it helps us communicate to policymakers the concerns of the day to large groups of our communities,” Mills said.

The polling initiative also focuses on staking claim for FAU as a mainstay of political polling in the future.

“Through the PolCom Lab, we are building on a history of political polling that engages with local media, communities, and our students, said PolCom Lab Co-Director Dr. Kevin Wagner, a political science professor at FAU. “We have found media really need the insights that we can provide into not just the ideas of their audiences but also into what makes democracy work – and work better.”

Students throughout the Dorothy F. Schmidt College of Arts and Letters, where the PolCom Lab is housed, have already benefitted from an undergraduate class on political polling – one of many similar classes taught between SCMS and Political Science. The first of many Lab-as-Classroom experiences that engage students with industry, political messaging, and communication efforts surrounding political communication at the center of the PolCom Lab, the Spring 2024 class connected to polling in ways led by industry experts.

“We have been very fortunate to have the support of our partners, faculty researchers, and connections in the polling world that really help push our students to another level,” said PolCom Lab Strategy Lead Dr. Ted Gutsche, who taught the spring class on polling. “There are so many things in store for our lab, like a new physical space that is coming online, internship opportunities, and classes that can help students from all areas of learning to find ways to connect polling to their industry and interests.”

For more on the polling initiative, visit the PolCom Lab website or email Dr. Mills.

NEWS
Scene From Lopez de Victoria's Videogame Project
Multiple Awards for Visiting Faculty
Faculty Visiting Instructor Samuel Lopez de Victoria was awarded a 2023 Ellie Creator Award  for a video game art project with a peaceful narrative based on a distant future, where natural plants have merged with digital...
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Robé Latest Book
Faculty Author on Book Tour
A special shout out to Dr. Chris Robé who recently published his new book Abolishing Surveillance: Digital Media Activism and State Repression. Recently Dr. Robé talked about his book on the podcast Coffee With Comrades...
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New Minors in SCMS!
SCMS Announces Three New Minors
We are excited to announce THREE interdisciplinary minors beginning fall 2022! Students can now earn a minor in Political Communication, Sport Studies, and Public Relations, each requiring only 12 credits. Visit the link...
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Alumni Finalists in Producers Guild Honor
"Pacha Mama", a short film from Noitom International (Miami) was nominated for the Producers Guild of America Innovation Award (LA). The film was created by MTEn-MFA alumni Alberto Alvarez (Author and Technical Director;...
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Alison Currie
Student in SCMS Wins Broadway Theater Fellowship
A student from the SCMS, Allison Currie, is among the five recipients of the Black Theatre Coalition/Broadway Across America Fellowship sponsored by the John Gore Organization. Currie is an undergraduate student pursuing...
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EVENTS
SPOTLIGHT STORIES

FACULTY
Alejandra Abad
Alejandra Abad

"Storytelling is a significant part of my art practice, especially experimental narratives that examine access, borders, community, connection, and boundaries. My recent exhibitions include animations and moving images that... Read More

ALUMNUS
Kimberly Chapman
Kimberly Chapman

Kimberly Rodriguez Chapman graduated with a BA in Communication Studies in 2015. She is currently the Manager of Global Public Relations with Navico Group. Recently, she was honored by Boating Industry News as one of its... Read More

STUDENT
Vito Borio
Vito Borio

Vito is in his final semester as a Communication Studies major with a minor in Philosophy. Some of his hobbies include cooking, music, exercise, and travel. One of his lifelong dreams was to go to school in Florida, and FAU... Read More