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Empty Stadiums Present New Challenge for Sports Marketers
One of the best ways to promote a product or company is to buy advertising or sponsorships at a sporting event, but marketers need a new game plan now that many stadiums are empty.
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Deep Price Cuts Will Set Bad Precedent for Hotels After Pandemic Ends
Hoteliers are bracing for a tenuous tourist season as the fallout from the COVID-19 recession lingers, but deep discounting should not be part of the recovery playbook
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FAU and the Palm Beach Book Festival Present Jeffrey Toobin
Jeffrey Toobin will discuss his book "True Crimes and Misdemeanors" with Joe Klein, author of "Primary Colors."
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FAU to Host Virtual Events in Honor of LGBTQ+ History Month
FAU will celebrate LGBTQ+ History Month with a series of virtual events for students and staff beginning Thursday, Oct. 8 through Wednesday, Oct. 28 at its Boca Raton, Jupiter and Broward campuses.
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FAU Awarded $5.3 Million to Detect Cognitive Change in Older Drivers
FAU's Christine E. Lynn College of Nursing and collaborators have received a $5.3 million NIH grant to detect cognitive change in older drivers using rapidly available and discreet in-vehicle sensors.
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Theatre Lab Kicks Off Season with Virtual Masterclasses
On Sundays throughout October, Theatre Lab will once again welcome some of the nation's emerging and established playwrights to share readings of their newest plays followed by a discussion about their work.
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FAU's Board of Trustees Reelects Chair
The Florida Atlantic University Board of Trustees reelected current chair Abdol Moabery during its recent annual retreat.
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Study: Tepid Home Prices May Reflect Waning Interest in New York City
Is living in the New York metropolitan area losing its appeal? It's entirely possible, say researchers at Florida Atlantic and Florida International universities.
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Gulf of Mexico Mission: 'Ocean Blue Holes Are Not Created Equal'
A team of scientists from FAU's Harbor Branch and collaborators recently explored the depths of the "Green Banana" Blue Hole thanks to gutsy scuba divers and an innovative 500-pound autonomous benthic lander.
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Master's Degree in AI Now Within Reach of Low-income Students
FAU's College of Engineering and Computer Science has received a $1 million NSF grant for an accelerated five-year program in artificial intelligence for low-income, high-achieving students.