Technology Transfer Process

Innovation Disclosure

OTD reviews disclosed innovation and meets with researchers to discuss opportunities for intellectual property protection and commercialization

Market Assessment

OTD evaluates commercial potential of innovation based on factors such as market size and competition and determines if university will assert ownership interest

Commercialization Plan

OTD builds go-to-market strategy for innovation and connects researchers to additional resources within the university to assist with continued development

Value Proposition

OTD creates custom “elevator pitch” for researchers to quickly and effectively communicate innovation’s benefits to their professional network

Legal Protection

OTD engages outside counsel to secure intellectual property rights for innovation in the form of patent, copyright, or trademark protection

Customer Discovery

OTD guides researchers through educational exercise to identify target customers and solicit feedback for innovation

Mentor Match

OTD matches researchers with industry mentors to assist with preparation of professional pitch deck for innovation

Marketing Campaign

OTD develops non-confidential marketing materials to promote innovation and contacts potential industry partners

Pitch Practice

OTD invites researchers to present their innovation to a live audience and receive expert advice on their pitch

License Agreement

OTD negotiates terms to commercialize innovation with industry partner and distributes revenue back to researchers