Consider the User Needs

It's important to keep in mind the primary purpose of the website and the needs of the target audience.

1. User goals:
   What are the primary goals of users when they visit the website? Are they looking for information, trying to complete a task or seeking entertainment? Understanding user goals is essential to designing a website that meets their needs.

2. User personas:
   Who are the target users of the website? What are their demographic characteristics, interests and behaviors? Developing user personas can help you better understand the needs and preferences of the target audience.

3. User journey:
   What steps do users typically take when they visit the website? Understanding the user journey can help you identify pain points and opportunities to improve the user experience.

4. Content:
   What information or content will users need to achieve their goals? Is the content easily accessible and organized in a logical manner? Consider user needs for information architecture, readability and accessibility.

5. Navigation:
   How easy is it for users to navigate the website and find the information they need? 

6. Accessibility:
   Is the website accessible to users with disabilities? Is the website compliant with accessibility standards and regulations?