Your Future Awaits Campaign

FAU’s brand positioning committee reconvened to discuss the brand promises and position of the university and whether adjustments should be made to reflect growth since the last positioning exercise.

GOALS: Strengthen FAU’s position within the higher education marketplace through a campaign that embodies the University’s brand promises and persona. Develop a campaign that can grow and evolve over a long period of time.

CLIENT: Division of Public Affairs

DEPARTMENTS: Creative Services, Marketing, Video Services