Bidtellect Laboratory

The Bidtellect Laboratory is an incubator to support big data analytics and digital advertising research, as well as serve as an educational platform.

Students will learn the fundamentals of real-time-bidding and be exposed to billions of programmatic transactions on a daily basis. They will learn and apply big-data technologies such as Hadoop, Kafka and Spark to build predictive models on large data sets and optimize results via real-time data streams. read more