The Florida Atlantic University Brand

A key component of FAU’s brand, the University’s visual identity is the sum of all the images and visual impressions associated with FAU. These images originate from areas within the University — a college, department or athletic team — and from the people within FAU — a faculty member,  staff member or student. All communications must consistently reflect the integrity, style, energy and spirit of Florida Atlantic University.

Adherence to a universal set of visual identify standards will support the University’s mission and strengthen the image of every area of FAU. As the University’s brand is strengthened, so is each area within FAU.

The development of a brand identity for FAU was a collaboration of faculty, staff, students and the community. The resulting set of standards and guidelines dictates how the University should be represented in all communications. The Division of University Communications and Marketing has been charged with managing the University’s brand through the monitoring and oversight of the visual and editorial identity of the University and its entities. This includes, but is not limited to, overall brand and image representation, logo use, editorial style review and design approval. 

To maximize the effectiveness of the brand, is important for everyone associated with University activities to make every effort to understand the brand and to adhere to the standards set forth. Any individual responsible for creating communications materials should be familiar with the visual standards manual and the editorial standards. All materials intended for dissemination to non-academic internal and external audiences need prior approval from Marketing and Creative Services within the Division of University Communications and Marketing.

To obtain a copy of an FAU logo, please contact branding@fau.edu or 561.297.0096.

 

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 Last Modified 3/28/13