Broward Campuses Enrollment Digital Marketing Campaign

FAU Broward had been dealing with a loss in market share in student enrollment and needed to find a way to reach potential transfer students and working professionals in Dade, Broward, and Palm Beach County. Using a $29,000 digital marketing budget the campaign managed to reach over 204,000 unique LinkedIn, Facebook, and Instagram users within the targeted audience. The campaign was also able to generate 249 leads of students that expressed interest in enrollment at FAU’s Broward campuses.

GOALS: Improve the overall brand awareness in the community with local working professionals and college transfer students; generate leads that could be nurtured into actual enrolled students for the Summer and Fall semesters.

CLIENT: Division of Academic Affairs, FAU Broward Campuses

DEPARTMENTS: Creative Services, Marketing, Video Services, Web Development, Sparxoo (Public Affairs’ digital marketing agency)