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Press Release:


FAU’s College of Business Honors Jordan Zimmerman with 2013 Business Leader of the Year Award

BOCA RATON, Fla. (February 4, 2014)  – Florida Atlantic University’s College of Business and presenting sponsor, BB&T, will host the 22nd annual Business Leader of the Year awards breakfast on Friday, Feb. 28 at 8 a.m. at the Boca Raton Resort & Club, 501 East Camino Real, in Boca Raton. This year’s program celebrates the accomplishments of Jordan Zimmerman, founder and chairman of Zimmerman Advertising.  Sponsors for the event will assist the College in supporting the Business Leader Scholars program. Gold sponsors of the event include AutoNation; Office Depot; Northwestern Mutual; Party City; McCracken Alliance; Jim Riordan, Ph.D., FAU Sport Management; FAU Executive Education; and the Sun-Sentinel.

“When identifying the business leader of the year, the College of Business looks for that exemplary individual who exhibits vision, innovation, and leadership,” said Daniel Gropper, Ph.D., dean of FAU’s College of Business. “Jordan Zimmerman exemplifies these qualities and more as both a visionary leader and philanthropist committed to education and social responsibility.” 

Zimmerman founded his agency in 1984 in a 400-square-foot office at a Fort Lauderdale strip mall.  He trademarked his marketing method of Brandtailing ®  and over time built a $3-billion-a-year firm.  Zimmerman also founded the Zimmerman Advertising Program in the School of Arts and Sciences at the University of South Florida. The five-year program is where students may earn a bachelor’s degree and a master’s degree through the collaborative efforts of USF’s College of Business Marketing Department and the School of Mass Communications in the College of Arts and Sciences. He serves on the USF Board of Trustees, and acts as trustee for Pine Crest School where he built the Zimmerman Family Athletic Complex.

Zimmerman Advertising is the 14th largest full-service agency in the U.S.  Holistic by design, their brand-activation business model includes strategic planning, business analytics, brand design, advertising, interactive, social engagement, media, public relations, mobile, CRM/Loyalty, and in-house production.  Headquartered in South Florida, Zimmerman Advertising employees more than 1,100 associates across the U.S. and represents prominent retail brands including A.C. Moore; AutoNation; Ashley Furniture; Boston Market; CBS; Dunkin Donuts; Extended Stay America; Firehouse Subs; the Florida Panthers; hhgregg; Lane Bryant; Logan’s Roadhouse; Office Depot; Papa John’s; Party City; Nissan; Tire Kingdom; White Castle and many more.  Most recently, Zimmerman Advertising will move the headquarter offices into its new innovative and inspirational advertising agency office building in Broward.

Sponsorship for the event includes a corporate table and event admission at the Boca Raton Resort & Club. In addition, a portion of the sponsorship dollars raised from the Business Leader of the Year awards event will provide financial assistance to FAU students. The level of sponsorships for the event will determine the number of scholarships awarded. These one-time, expendable awards are only granted to students enrolled in the College of Business at FAU and who also meet the criteria of a minimum 3.25 GPA and demonstrate service leadership qualities.

Since 1991, FAU’s College of Business has presented the Business Leader of the Year award program, honoring the work of outstanding contributors to the overall business climate of the southeast region of Florida and the state.  Zimmerman joins other highly honored recipients of the award, including Jim Robo, Mike Jackson, Ronald Assaf, Alexander Dreyfoos, Jim Moran, Wayne Huizenga, Carl DeSantis, Bud Paxson, Jerry Levin, Pat Moran, former Gov. Jeb Bush, Alan Levan, Mike Maroone, Steve Odland, and others.

For more information, contact Kimberly Gramm at 561-297-3628 or


About Florida Atlantic University:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six-county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of three signature themes – marine and coastal issues, biotechnology and contemporary societal challenges – which provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship. For more information, visit

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