Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.  Marketing requires analyzing and understanding how customers behave, their motivations, their perceptions and preferences to segment the market.

 

 

 

 

 

Related Major Skills

 

Reading comprehension Self products or services Critical thinking
Plan and administer budgets Analyze and interpret data Research business problems
Hire and supervise staff Excellent writing skills Manage and direct people/programs
Monitoring skills Good communication skills Formulate program policies
Active listening Learning strategies Active learning
Prepare status reports Plan work tasks Negotiate staff policies/disputes

 

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Sample Career Titles

 

Account Representative Credit/Loan Administrator International Marketer
Advertising Executive Customer Service Manager Internet Marketing Specialist
Art Director Development Officer Inventory Control Specialist
Bank Officer Direct Mail Specialist Lobbyist
Brand Manager Distribution Manager Management Trainee
Buyer District Sales Manager Market Representative
Circulation Manager Employment Agency Counselor Market Research Interviewer
Claims Adjuster/Examiner Financial Planner Marketing Field Coordinator
Commercial Artist Franchise Specialist Marketing Planner
Comparison Shopper Fund-raiser Marketing Researcher
Consultant Government Administrator Media Buyer/Analyst
Consumer Affairs Specialist Grant Writer Merchandising Manager
Consumer Loan Officer Import/Export Manager Research Analyst
Copywriter Inside Salesperson Packaging Specialist
Credit Manager Insurance Agent Product Analyst
Product Manager Sales Agent Traffic Coordinator
Promotions Director Sales Manager Urban/Regional Planner
Property Manager Specialty Advertising Distributor Wholesales Salesperson
Public Relations Manager Telecommunications Director Retail Manager
Non-Profit Organization Manager Telemarketing Representative TV Shopping Channel Coordinator

 

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Sample Work Settings

 

Accounting Firms Advertising Agencies Banks
Construction Companies Consulting Firms Corporations
Investment Firms Labor Unions Web-based businesses
Local, State and Federal Government Manufacturers Financial Institutions
Golf Course Management Health Care Organizations Higher Education Institutions
Hotels/Motels, Resorts, Clubs International Companies Professional Associations
Real Estate Agencies Restaurants Retail Stores
Small Businesses Casinos

 

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FAU Student Organizations

 

  • MBA Association
  • America Marketing Association

 

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Professional Associations

 

 

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Job and Internship Links

 

 

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Where to Learn More

 

General Occupational Information

 

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Career Planning Websites

 

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Sample Library Resources

These Resources can be found at the CDC Career Resource Library and/or FAU's Wimberley Library.

  • Careers for Computer Buffs
  • Careers for High-Energy People
  • Careers for Number Crunchers Types
  • Careers in Accounting
  • Careers in Business
  • Careers in Finance
  • Careers in Management Consulting
  • Careers in Marketing
  • Careers in Travel, Tourism, and Hospitality
  • Computers, Business & Office
  • Opportunities in Direct Marketing Careers
  • Opportunities in Hotel/Motel Management
  • Opportunities in Human Resources Management
  • Opportunities in Insurance Careers
  • Opportunities in International Business
  • Opportunities in Marketing
  • Opportunities in Property Management
  • Opportunities in Real Estate
  • Opportunities in Sales
  • Peterson's MBA Programs
  • Vault Guide to Human Resources Careers

 

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Informational Sample Websites

 

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